Key Middle East Satellite Operator ARABSAT empowers next generation satellite TV distribution

October 05 2017

Key Middle East Satellite Operator ARABSAT empowers next generation satellite TV distribution

With an 86% reach of satellite TV households in the Kingdom of Saudi Arabia (KSA), Arabsat is now gearing up to offer the next generation video and connectivity experience to viewers.

A recent analysis by Frost & Sullivan, global research and consulting company finds that Arabsat, one of the world’s leading satellite operators, reaches 86% of satellite TV households in the Kingdom of Saudi Arabia (KSA) and nearly 78% in GCC, including Bahrain, Kuwait, KSA, Oman, Qatar, and UAE.



Arabsat, carries over 500 TV channels, 200 radio stations, pay TV networks and a wide variety of HD channels reaching nearly 4 million households in GCC. Operating six satellites at 3 orbital positions, the operator offers the youngest regional fleet with widespread coverage over the region.
"Satellite services continue to be an essential way of providing entertainment and communications across the entire MENA region where network connectivity is not uniform," says Y.S.Shashidhar, Managing Director, Frost & Sullivan MENA. “Arabsat with its constant emphasis on innovativeness and partnerships is firmly poised to help its broadcaster customers connect to a wide user base in the region.”
Frost & Sullivan’s Research Director, Vidya S Nath adds, “Arabsat’s exclusive and strategic partnerships with leading international and regional broadcasting networks have enabled it to establish a significant footprint over GCC, especially KSA.”
Frost & Sullivan finds growing demand among end users for high quality of transmission resulting from the rapid increase in the penetration of 4K and HDR TV sets, receivers, Internet streaming boxes as well as cellular hand-held devices. Broadcasters and service providers eyeing viewership retention for boosting their revenue need partners that can offer optimal quality of transmission as well as the widest reach.
“Innovativeness to ensure the highest quality of experience for the viewer stands as our core undertaking and motto,” says Khalid Balkheyour, President and CEO, Arabsat. “Such keenness on innovativeness has both motivated and helped us build an exclusive portfolio of leading regional networks in the region, including the foremost MBC Pro Sports along with exclusive rights to broadcast the Saudi Football League, MBC full HD bouquet, and Rotana full HD bouquet,” he said. “Alongside, to establish our footprint in the Maghreb region, we have launched several strategic initiatives. We want to offer the viewers in Maghreb unparalleled content offering and hence we have on board exclusive access to the complete Mauritanian bouquet, the complete FTA MBC bouquet, the My-Maghreb package as well several other attractive channels across different genres.”
ARABSAT’s ability to ensure localization combined with international diversity of content makes it a platform of choice for both broadcasters as well as viewers in the MENA region. It has a strong portfolio of exclusive first-class channels for the region such as France 24 Arabic and English HD, TV5 Monde Style HD, among several others.

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Founded in 1976 by the 21 member-states of the Arab League, Arabsat has been serving the growing needs of the Arab world for over 40 years, operating from its headquarter in Riyadh-KSA and two Satellite control stations in Riyadh and Tunis. Now one of the world’s top satellite operators and by far the leading satellite services provider in the Arab world, it carries over 500 TV channels, 200 radio stations, pay-tv networks and wide variety of HD channels reaching tens of millions of homes in more than 80 countries across the Middle East, Africa and Europe—including an audience of over 170 million viewers in the Middle East and North Africa (MENA) region alone tuned into Arabsat’s video “hotspot” at 26° E. Operating a growing fleet of owned satellites at the 20°E, 26°E, 30.5°E, 39°E and 44.5°E, ARABSAT is the only satellite operator in the MENA region offering the full spectrum of Broadcast, Telecommunications and Broadband services. This capacity will continue to expand with the launching of new satellites, making ARABSAT satellites’ fleet the youngest in the region. Arabsat also maintains strategic partnerships with most of the world's leading satellite companies and VAS integrators and with the acquisition of Hellas Sat, one of the leading telecom groups in southeastern Europe.  These partnerships and acquisitions continue to expand Arabsat's reach with new orbital slots and frequency rights, allowing customers to reach farther than ever and deliver content and state-of-the-art solutions to any end viewers audience or business partner around the world.